AUSCHALINK Fashion Garment Co.,Ltd is a professional fashion garment manufacturer based in Humen Dongguan China. We have been specialized in middle and high end lady fashion garme  nts for over 14 years. We have rich experience in manufacturing garments. Our business is strongest in women’s wear, and the core strength is dress,skirt,blouse,shirt,loungewear and sleepwear, as well as active wear. Our customers are garment retail chain stores and wholesales, agents from Australia ,Europe and USA. And some of our major customers are : FOREVER NEW, TURLEY, REVIEW, WHITE SUEDE, FRENCH CONNECTION, WHITE RUNWAY, TAKING SHAPE,FASHION NOVA, BLK, LEXI CLOTHING,and ect.

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WHAT IS HAUTE COUTURE - AN OVERVIEW

A term often confused with couture, the difference between the two is in the names themselves; one doesn’t bear the French term “Haute”, which translates to elegant or high. Haute couture is pieces of custom-made clothing for high-end clients. They are expensive and only made in famous fashion capitals or cities, including Paris, Milan, New York, and London.

WHAT IS HAUTE COUTURE’S HISTORY?

The late 17th century opened the doors for France in terms of fashion. It was when they became the center for manufacturing and selling luxurious, innovative silk textiles. Since then, fashion and costume history has never been the same. The haute couture system was established and then flourished into what we know now.

With so much significance in fashion’s history, let’s look at some of the most significant changes that led to the development of what is haute couture as we know it today.

THE 18TH CENTURY

France’s high recognition in the fashion industry began when almost all countries in Europe started imitating the court of Versailles’ architecture, art, fashion, and music. Europeans who traveled to Paris brought home articles of clothing and paid local dressmakers to copy them. Some women even ordered dolls wearing the latest fashion trend in Paris, which their chosen dressmakers used as models to create their clothing.

GOVERNMENT REGULATED

The law protects haute couture, especially from piracy. Only brands that meet the criteria issued by the regulating bodies can be included in the list and label their designs or products as haute couture. Each brand included on the list also gets reviewed annually to ensure the couturier still meets the requirements. Thus, the names on the list changes; in fact, even the prestigious Givenchy got removed from the Spring 2013 list of haute couture brands.

ATELIER BASED

As the world becomes more modernized, haute couture pieces remain hand-sewn, so when you ask, “What is haute couture?”, one of the distinctions is the house division. Meaning, each haute couture house has multiple departments to ensure quality and precision.

Brands usually divide their houses into atelier tailleur, where they make coats and suits for males, and atelier flou, where they create soft clothing for women, such as dresses and gowns.

Each haute couture house also has several important staff with special skill sets, such as:

Premiere: Leads client fittings

Head Tailor or Dressmaker: Oversees clothing creation

Apprentice or Trainees

Vendeuse: Sells designs to clients and negotiates with them

INVITE-ONLY FASHION SHOWS

Private clients are the guests to every haute couture show or collection launching. Keep in mind, though, that not every client gets an invite. Usually, it’s the biggest spenders and high-profile clients. Of course, some press people also get invited.

APPOINTMENT-ONLY VISITS

Before flying to Paris or any of the haute couture cities, you must book an appointment with the brand of your choice. You must also make sure that you book months or even a year before needing a certain piece. That’s because the model garment designs are usually out of the country for presentation. That said, you can find haute couturiers that present their designs on a video to their regular patrons or serious buyers.